Holo

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Hacked, Tracked, Censored & Sold Out: The Web User’s Solution

Today our online movements are tracked, logged, analyzed, and sold. The recent Equifax hack stole financial data of more than 143 million Americans. Google, Facebook, and Amazon work with the US Government and Governments abroad to monitor our web activity, and get paid to do it. Amazon alone famously has a $600million annual cloud hosting contract with the CIA. Censorship by China, Iran, and Spain are a few examples of how governments benefit from this web control. Matthew Schutte explains how a distributed network can help solve these problems – and how people worldwide can take control by helping to build it.

Where The Crowd Becomes The Cloud

Holo launched a 60-day Indiegogo crowdfunding campaign on December 5, 2017, passing it’s goal within four days. Currently the campaign has more than double its goal with $482k coming from over 1,000 backers. Alongside the crowdfund, Holo is launching an Initial Community Offering (ICO) in the next few weeks, with a starting cap of €2.5 million, and a final cap of €25 million, dependant on demand. Whitelisting for this ICO is open now. Matthew explains how the system allows web users and developers to share computer capacity, connect to peer-to-peer apps, and earn value-backed cryptocurrency for security, sustainability, and profit.

The Airbnb of Cloud Computing

The creators of Holo and Holochain designed a system that allows users worldwide to get paid for the spare computing power of their laptops and mobile devices. Matthew explains how Holo’s plug-and-play Holoports are designed to empower “the crowd to put itself in the cloud” – and get paid to be there. Cloud hosting services currently make a killing off of hosting our data; the 2017 Amazon Web Services hosting revenue will easily surpass $15 billion. Holo allows the user to get some of that revenue instead.

The Death of Net Neutrality and Rise of the “Frightful Five”

The internet was envisioned as an open platform to allow anyone to share information, access opportunities, and collaborate across geographical boundaries. But over the past 20 years, the web has concentrated power in the hands of a few giants. Google now controls 88% of search advertising, nearly 80% of mobile operating systems installed are Android, more than half of all online purchases happen on Amazon, and Facebook controls 77% of mobile social media. Matthew discusses how the repeal of net neutrality in the U.S. may affect these trends, and what users can do to reverse it.

Let’s Eat a Global Energy Hog (Before it Eats Us)

As the cryptocurrency market cap races towards $1T, there are signs the blockchain method of peer-to-peer banking won’t be sustainable once it reaches regular consumer adoption. One Bitcoin transaction now uses as much energy as the typical American home in one week. Matthew explains why the blockchain method is unsustainable, how Holochain overcomes this flaw, and why it is faster, more scalable, and 10,000 times cheaper.

Building a Sustainable Cryptocurrency

Bitcoin is a prime example of how cryptocurrencies are susceptible to artificial inflation, with speculation causing volatile spikes in their value. Now Warren Buffet is warning that these currencies are in for a fall­. But not all cryptocurrencies are unsustainable. Matthew explains how Holo co-founders Eric Harris-Braun and Art Brock saw these problems coming a decade ago – and how they applied insights from nature to the design to create software, systems, and a cryptocurrency based on the value of computing power.

How Holochain Restores Power to Web Users

The distributed network has numerous real-world applications. A rideshare app could allow riders and drivers to connect without a middleman. Rural homeowners could use the platform to generate, store, and share electricity from renewable sources while bypassing utility giants. Since Holo does not require a centralized network, it would enable apps that could help emergency responders deploy local networks to coordinate their efforts.

Control Your Data, Spread the Wealth

Tech giants now sell our data to third parties without us knowing it. Not only do they sell this data but it is one of their most viable profit models, and it relies solely on our uninformed consent. Matthew explains how Holo allows everyday users to capitalize on their own computing capacity and spread the wealth now being monopolized by a few giant corporations.

Web Security: Building Safety In Numbers

Centralized systems put data, and security, in an “all eggs in one basket” scenario. Where large databases of passwords are stored in one place, they can be stolen at one time. Decentralized and distributed networks such as the one Holo is building spread data over a larger surface, costing more resources for those who would disrupt it or steal it. Matthew explains how a distributed network can make life hard on hackers and boost security for everyone.

New Apps for a New World

Holo is designed to empower developers to create a new generation of apps that run without centralized servers. Matthew explains how the company is reaching out to developers who are creating prototypes for new apps in social media, chat rooms, serverless wiki, and decentralized cryptographic key management ­­– and the revolutionary changes they can spawn.
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